Category marketing

Customer Development and Value Proposition Canvas

I wanted to do this post ever since I wrote about Business Model Canvas because I think Business Model Canvas is not complete without the Value Proposition Canvas. I learned that it’s very important to find the perfect product – market fit in order to execute or find the business model. Customer development process guides […]

Great tip on how to get Referrals by Noah Kagan

In a conversation between Tim Ferriss &¬†Noah Kagan, CEO of AppSumo¬†on How Risk-Averse Entrepreneurs, Noah shared his secret tip on referrals. I paraphrased so that you can apply to your own startup or product. ” After email signup, instead of asking a generic question like please share or refer a friend, ask something so that […]