In a conversation between Tim Ferriss & Noah Kagan, CEO of AppSumo on How Risk-Averse Entrepreneurs, Noah shared his secret tip on referrals. I paraphrased so that you can apply to your own startup or product.
” After email signup, instead of asking a generic question like please share or refer a friend, ask something so that the subscriber can think of one friend right away. This will give you two people for the price of one ”
Example: For my fashion app TrendArY, I A/B test following questions….
- Who got the best fashion sense among your friends ?
- Who is your fashionista friend ?
- Which friend you normally go shopping with ?
- Who among your friends have the best closet ?
I’d love to hear questions you got for your customers. Share below.
BTW, here is the video & for the tip goto 53:40